Sharing with the world my interests in:
Atlanta, SEO, Online Marketing, Chinese Martial Arts, and more.
Site Navigation is an important consideration in SEO.
The first step is to think about Usability. Always think about your visitors first; we’re not just wanting to be found via SEO – but we primarily want to increase revenue, or somehow convert.
With that in mind…If the site uses Javascript drop down menus, Flash, etc., for navigation, it’s be sure to create alternative text links for the Search Engine spiders, users and text-browsers to follow.
PageRank is an important consideration in SEO, however don’t get caught up in it.
PageRank is just one small piece of the SEO puzzle, being a Google-specific link analysis algorithm in its own right.
Google explains PageRank in their Technology Overview, as well as the life of a Google Query. This makes for great reading, and will help you grow your SEO understanding. I highly recommend checking it out.
So yes, PageRank is a factor in your SEO efforts, but it’s definitely not everything. Understand what it is – perhaps even track it – and then move on, to more important on-page and off-page SEO factors.
Title tags are an extremely important factor in SEO. Unlike other aspects of Search Engine Optimization, page titles can not be over-emphasized.
Links are an important consideration in SEO.
The two types of links we’re concerned with today are those on a page of your site pointing to another page on your site, and then there are those links from other websites pointing to a page on your site.
Links to your home page should obviously be found pretty much all over your site; on every page. Perhaps linked from your company logo in the upper left, and or in your main navigation, as well as in your footer. We know that links are an important consideration in SEO.
Go through and take a look at how you are linking to your home page throughout your site.
RSS Feeds can add to your SEO campaign.
Aside from being a great alternative way to receive updated content on your site, RSS feeds bring you closer into that hip Web 2.0 world.
Google’s Personalized Search is a very cool feature, but when working with SEO, can give a skewed view in the SERPs.
Attempting to personalize the results to your query, Google’s Personalized Search happens usually by default, so…
Atlanta consultant specializing in SEO, Online Marketing and more, Craig S. Kiessling shares his online home with you.
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