Keyword Relevancy
We all know that Keywords are a strong cornerstone to SEO, but what keywords do we use exactly?
Remember that keywords and phrases are a bit like category tags; they represent what the page is about. To list a bunch of generic keywords in your meta tag about your general industry will NOT be beneficial. Research your niche, write compelling content, and use specific terminology. Then, these terms, could be your keywords.
But, you must also research the popularity of these terms; are they being searched for? Is there huge competition for these terms?
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