Image Optimization
Don’t ignore images in your SEO efforts.
Ensure the image is relevant to the content you’re putting it into. Give it a name that contains the keywords for the page – but be careful not to stuff it.
Make sure to use the alt="descriptive text about photo with keywords" attribute of the ‹img› tag, and again, use keywords without stuffing.
The text around & near your image should be keyword rich as well; an excellent idea is to use image captions.
Aside from boosting your page’s optimization directly via images, you will also have a side SEO benefit; having your images found by Google’s Image Search, which will bring you more visitors over time as well!
Now get out there and optimize those images, you search engine slayer!
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I have found that traffic from google images is less converting than the organic search traffic. Don’t you think optimising images is a waste of time & bandwidth wastage in such a situation?
on August 3rd, 2009 at 9:40 amThanks for the comment, David.
Although I agree that traffic is less converting, I definitely do not think image optimization is a waste of time. Three things to consider:
1) If not converting, perhaps the keywords you’re optimizing the images for are not the ones you’re potential customers are searching for. Most likely a little more in-depth research will provide better converting keywords to use in your image optimization campaigns.
2) More traffic is always good. More exposure, branding and buzz is never a bad thing.
3) Optimizing images with keywords relevant to the page they are on enhances that page’s SEO efforts.
on August 3rd, 2009 at 4:55 pm