CRAIG S. KIESSLING 10103 Jefferson Square Court Decatur, GA 30030 Tel: 404-396-8408 E-mail: craig@csknet.net Web: http://www.csknet.net PROFESSIONAL SUMMARY A highly motivated, creative and versatile professional, with over 10 years of experience in various aspects of the business and I.T. (Information Technology) world. Excellent communication, people, management, organizational, design, development, marketing, analytic & training skills. Having worked with small and Fortune 500 (and Fortune 100) companies, I seek to join a leading organization in a key role, with the opportunity to grow. KEY STRENGTHS / MAJOR CAPABILITIES * Consulting, Benchmarking and Implementing various strategies for SEO (Search Engine Optimization) * Expertise in planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, email, etc., and to measure metrics & analytics to influence positive ROI. * Ability to manage, delegate, & train teams in various aspects of Internet/Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends. * Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, SEM, CRM, PPC, affiliates, Marketing concepts, strategies & methodologies, ecommerce, ROI, and much more. * Mastery of written English communication, in a variety of styles, to accomplish different goals. From code to content, design to development, management & training to marketing & analytics, I've the resources and experience to be a success. * Goal, achievement and result oriented; Able to see the "big picture", as well as having an eye for detail. Flexible & collaborative, but also able to delegate, & be self-managing. * Innovation & Persistence; if I don't have the solution, I will find it or learn it. SKILLS Knowledge * Emerging Technologies & Trends * Online Marketing (eMarketing, Internet Marketing, web marketing) * Viral Marketing, Tribal Marketing, etc. * Campaign Management * Project Management * Vendor / Agency Management * E-commerce * Web Development * Web Design * Webmaster * Content Management * Content Sourcing * Content Syndication * SEO (Search Engine Optimization) * SEM (Search Engine Marketing) * PPC (Pay-Per-Click programs) * Affiliate management, creation and usage * Analytics * Reporting for effectiveness, productivity & ROI * Change management * Usability, Standards, etc. Software * Microsoft Office * Microsoft Works * Microsoft Project * Corel Office * LotusNotes * Microsoft FrontPage * DreamWeaver * UltraDev * HomeSite * ColdFusion Studio * Adobe Photoshop * Adobe ImageReady * Macromedia Fireworks * Adobe Acrobat / Distiller * Day's Communique * Mercury TestDirector * ClearCase * Omniture SiteCatalyst * CoreMetrics * HitWise * WebTrends * WebPosition * WebCEO * Global Sight CMS * Drupal CMS * E107 CMS * Interwoven CMS * Joomla! CMS * Mambo CMS * Movable Type CMS * PHP Nuke CMS * Umbraco CMS * Xoops CMS * WordPress * Digital Impact's Campaign Manager * Erigami's SNF+ * Navision Attain * HP Proprietary Software (Many) * Microsoft + HP Processes & Ideologies, such as: * MDA * Article Check, etc. * SEO Surf * RankSense Languages * HTML * DHTML * XHTML * CSS 1, 2 (including P, and emerging 3) * JavaScript * VBScript * CGI * Perl * PHP * ASP * ColdFusion * MySQL * SQL * RSS 1 & 2 * Atom * UML WORK EXPERIENCE CSKnet 2007 – Present Atlanta, GA Consulted with diverse clients on Online Marketing strategies, Web development and SEO (Search Engine Optimization), Web 2.0, SMO (Social Media Optimization), etc. * PATHS Atlanta * As a founding member of this non-profit, I built the website, and provide webmaster-ing, SEO, Content Management, Competitive Research & Benchmarking, analytics, as well instruct in martial arts * Central Equine * Consulted & Implemented SEO strategies & techniques, competitive landscape benchmarking, monthly analytics and competitive progress reports, keyword research, offsite strategies, etc. * Sagal Radio * Consulted on Web Development & Online Marketing implementation * Brocket Pub & Grill * Consulted on Web Development, Content Management & SEO * Definition 6 * Initiated in-house SEO process * Twenty-Six Two Marketing * M9 Solutions * Help design & develop website * Ankle & Foot Centers of Georgia * SEO Competitive Research & Benchmarking & Consulting * Rilko Kids * SEO Competitive Research & Benchmarking * LimeDot * SEO Competitive Research * Christian City * Consulting on SEO implementation & Content Management Solutions * ChoicePoint’s IRM (Identity Risk Management) * Help develop micro-site, including content management systems, blogging platform, SEO * National Disability Lawyers * Development migration into Joomla * 755 Club * Consultation on front-end Development Worked with clients in Singapore, such as Joshua Consulting Group, Omniface & Grassland Express Tours, to provide in-depth Competitive Analysis, advice & Implementation of enhancements to web presence, activities and processes, and manage flow of enhancement for SEO (Search Engine Optimization) DungeonMastering.com October 2008 – July 2009 Atlanta, GA Online Editor * Edit, proofread, provide SEO & edit Creative Commons imagery for articles for online magazine Hewlett-Packard Asia Pacific Pte Ltd 2002 - 2007 Singapore Country e-Operations Manager (Online Marketing, SEO, Webmaster, Vendor Management, Design, Development, and much more) * Planned, initiated & managed execution of web and eMarketing (online, internet & email marketing) campaigns for the SMB & Enterprise sector in Singapore, Indonesia, India & Thailand * Conceptualized & Initiated execution of program to equally distribute visibility of various Business Unit's products on portals * Designed, Developed & Managed execution of eDMs (electronic direct mail marketing), Promotions & Special Events Pages, Micro-sites, Links & Chicklets; all as supporting and achieving various SMB campaign objectives * Utilized various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics & Conversions * Liased directly with CRM & ERP associates to achieve full CLM (closed-loop marketing), from ensuring accuracy & completeness in customer database and targeting the audience, to loyalty programs, Opt-ins and personalization. * Implemented HP's "Operation One Voice" standards and re-branding throughout SMB Portals, Promotion & Events Portals, eDMs and Micro-sites, ensuring usability and structure * Managed partners & vendors in collaborating on projects * Re-developed and Maintained SMB portals and updated online Product Catalogues * Helped facilitate various customer incentive rewards programs within Singapore * Lead presentations and meetings to highlight achievements and discuss escalations * Served on various project planning and execution boards for various aims * Trained various agency employees in HP Proprietary software, HP eMarketing standards, Design & Development standards, etc. * Continuously improved operating processes, keeping in mind budget (and individual & team targets), so as to lower cost and improve ROI. * Conducted in-depth training for new team members to repeat all duties of a Country Operations Manager for other South-East Asian countries CSKnet 1998 - 2002 Atlanta, Georgia U.S.A. Managing Consultant Worked with diverse clients to: * Conceptualize, Initiate and Manage online web, Internet & email Marketing campaigns * Lead & Coordinate various aspects of Online Acquisition & Retention Marketing efforts designed to drive site traffic. PPC (pay-per-click), SEO (search engine optimization), SEM (search engine marketing), Affiliate programs, Portals, Comparison Shopping sites, Affinity sites, email marketing acquisition & retention programs; Product data feed driven programs & other media-based business building activities. * Analyze metrics of marketing campaigns, web sites & portals (seo, usability, keywords, structure, lead generation, customer database, etc.), create reports, and consult on effective strategic solutions for better ROI. * Advise on content for lead generation, retention, return visits, lead conversion, SEO, SEM, etc. * Develop entertaining yet informative newsletters and collateral materials * Create innovative graphic design * Explaining & Offering high bandwidth/low bandwidth options * Full life-cycle local and web-based application development * Site maintenance and communication establishment Sample List of Clients: * Six Continents Hotels * Warranty Corporation of America * Grizzard * Homestore * EzGov * Andersen Consulting * Golden Key * Physical Training Traditions * TechBios * Salvation Army - South Florida * WebUseNet * E-Staff * C. Dickens Integratech 1995 - 1998 Atlanta, Georgia U.S.A. Interactive Communications Lead * Initiated company website development to improve communications * Facilitated inter-departmental communications via reports, newsletters, etc. * Documented and trained teams on various software packages * Prepared reports based on sales and Customer Service Representatives * Managed team of over twenty customer service representatives ASSOCIATIONS The National Eagle Scout Association The Internet Society The Online Marketing Research Organization The Management Solutions Network The International Webmaster Association The HTML Writers Group The Web Design and Developers Association The Atlanta Macromedia Users Group The Atlanta ColdFusion Users Group PROFESSIONAL DEVELOPMENT COURSES 2004 Certificate in Total Customer Experience (Hewlett-Packard) 2004 Certificate in Quality and Workforce Development (Hewlett-Packard) 2004 Certificate in Data Privacy (Hewlett-Packard) 1999 Certificate in Developing Web Applications, NTI (New Technologies Instruction) EDUCATION University of Georgia - Athens, Georgia 1991 - 1995 Business Administration / Marketing References, Letter of Recommendation, etc. available upon request