Portfolio - HP (Hewlett-Packard) - Singapore
Name
Hewlett-Packard, Asia-Pacific (Singapore)
Industry
Technology
Profile
"Our strategy is to offer products, services and solutions that are high tech, low cost and deliver the best customer experience."
Role(s)
Country e-Operations Manager
(Initially for SEA, then specialized in India & Thailand)
Mainly e-Marketing (Online Marketing / Internet Marketing / Your label of choice) Management, but also Web Development, Web Design, Webmaster, Content Sourcing, SEO, etc.
Objectives
- Manage, coordinate, & help execute online / e - marketing activities and campaigns for various countries, targetting SMB and Enterprise customers, with a focus on ROI
- Maintain Portal Sites of above-mentioned areas in: SMB, Newsroom, Promotions & Events, Catalogue, etc.
- Ensure Re-Branding and new Standards in effect for all above areas
- Create reports & present on ROI & Analytics, then moving forward with strategies to improve upon ROI, based on in-depth analytical research and testing
Results
- Increased overall Click-Throughs and Conversion Rates, with continued steady growth.
- Conceptualized & Initiated execution of program to equally distribute visibility of various Business Units' offerings on Portals
- Initiated program of in-depth marketing campaign analysis
- Standardized Processes
- Raised standards of excellence
Samples
Launch Sites 
- HP India (Main Portal)
- HP Thailand (Main Portal)
Technologies
HTML, JavaScript, CSS, VBScript, ASP.net, Dreamweaver, Photoshop, Imageready, Visio, Sharepoint, Omniture, GlobalSight, Campaign Manager, SNF+, & many other HP Proprietary tools, systems & software.
Notes
NOTE: Due to NDA, not everything can be shown here, and the majority of my responsibilities with HP were Managing various e-Marketing initiatives.
For more details on my Roles & Results with HP, please see my Resume / CV.
Testimonials
"...He is more than efficient in planning and managing projects, has good expertise with regards to web and campaigns, online marketing & Internet marketing, and conscientiously adheres to company standards and guidelines."
"I recommend Craig as a good addition to your e-marketing team."
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