Local SEO
Local SEO – its concepts, strategies and tactics, has become increasingly important in the Search Engine Optimization game.
Just look at Google Places or Bing Local to get an idea of this.
The key is localized content. Content that is specific to users in specific geographies – now isn’t that closer to the idea of providing what the users are really searching for?
For example, sign in to Google. Search for movie theater. Voila! It’s localized and specific, helpful content.
Now let’s get into a few ideas of how to optimize your pages for local search.
Creating Localized Content
Here’s a few ideas to spurn your Local SEO campaign.
- Shipping rates
- Sales tax differences
- Warranty repair locations
- Dealer locations
- Different uses for different climates
Local Link Optimization
Once you have some localized content, you need to link locally as well (we know the importance of links in SEO, right?).
- Local Yahoo! versions
- Local Business Directories
- Local Bloggers’ business sites
- Informational sites about specific localities
- Local Business rating sites
Be sure to read the Top 10 SEO Benefits of Directory Listings, as it will definitely bolster your confidence in directories, as well as your Local SEO campaign.
Hopefully this will help boost your creative juices and your local SEO campaigns will flourish. Good luck!
